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Robert K. Logan

McLuhan in Reverse

His General Theory of Media (GToM)

Buch

McLuhan in Reverse proposes two new and startling theses about Marshall McLuhan's body of work. The first argues that despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan's GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner the medium is the message. While McLuhan's famous Laws of Media are part of his GToM, Logan has identified nine other elemen… Mehr

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Produktdetails


  • ISBN: 978-1-4331-8245-7
  • EAN: 9781433182457
  • Produktnummer: 36322113
  • Verlag: Peter Lang
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 164 S.
  • Masse: H23.1 cm x B15.5 cm x D1.3 cm 388 g
  • Abbildungen: HC gerader Rücken kaschiert
  • Gewicht: 388

Über den Autor


Robert K. Logan (PhD, MIT, 1965) is an emeritus professor of physics, fellow of St. Michael's College, and member of the School of Environmental Studies, all at the University of Toronto. He is also Chief Scientist of the sLab (OCAD University) and a recipient of the Walter J. Ong Award for Career Achievement in Scholarship by the Media Ecology Association.

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