Mathematical Models of Attitude Change
Change in Single Attitudes and Cognitive Structure
Mathematical Models of Attitude Change, Volume 1: Change in Single Attitudes and Cognitive Structure presents the mathematical models that address the existing verbal attitude change theories, which are translated into families of mathematical models. This book discusses the two types of attitude change, namely, the attitude toward the object of the message and the attitude toward the source of the message.Organized into three parts encompassing 17 chapters, this volume begins with an overview of the mathematical models of attitude change that are derived from several theories. This text then explains the empirical work designed to test selec…
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Produktdetails
Weitere Autoren: Danes, Jeffrey E. / Cohen, Stanley H. / Monge, Peter R. (Hrsg.)
- ISBN: 978-1-4832-6303-8
- EAN: 9781483263038
- Produktnummer: 36170463
- Verlag: Elsevier Science & Techn.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 356 S.
- Plattform: PDF
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