Produktbild
Roger Cartwright

Mastering the Globalization of Business

Buch

The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The boo… Mehr

CHF 46.50

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

Produktdetails


  • ISBN: 978-1-4039-2149-9
  • EAN: 9781403921499
  • Produktnummer: 23113988
  • Verlag: Springer Nature EN
  • Sprache: Englisch
  • Erscheinungsjahr: 2004
  • Seitenangabe: 216 S.
  • Masse: 1 Ex.; H23.4 cm x B15.6 cm 338 g
  • Abbildungen: Book
  • Gewicht: 338
  • Sonstiges: Lower undergraduate

Über den Autor


ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.

36 weitere Werke von Roger Cartwright:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.