Marketing
It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word marketing itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplement of the package in order to provide the most current, useful text and package on the market. Other themes that permeate throughout the text are: services,…
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Produktdetails
Weitere Autoren: Levy, Michael
- ISBN: 978-0-07-338095-7
- EAN: 9780073380957
- Produktnummer: 33560914
- Verlag: McGraw-Hill Education - Europe
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 720 S.
- Masse: H28.4 cm x B21.8 cm x D3.3 cm 1'715 g
- Auflage: 2 Rev ed
- Abbildungen: illustrations
- Gewicht: 1715
- Sonstiges: General (US: Trade)
Über den Autor
Dhruv Grewal received a Ph.D. from Virginia Tech and is the Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. Dr. Grewal was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and was listed in the World's Most Influential Scientific Minds by Thomson Reuters in 2014. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Dr. Grewal is a recipient of the 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; and 1998 Executive MBA Teaching Excellence Award. He has taught executive seminars and joined in research with numerous firms, including IRI, TJX, Radio Shack, Monsanto, McKinsey, and Motorola.
42 weitere Werke von Dhruv Grewal:
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Ebook (PDF Format)
CHF 226.50
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