Emilio Morales

Marketing without Advertising

Brand Preference and Consumer Choice in Cuba

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Produktdetails

Weitere Autoren: Scarpaci, Joseph

ISBN: 978-1-138-21270-1
EAN: 9781138212701
Produktnummer: 23408710
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 230 S.
Masse: H22.9 cm x B15.2 cm x D1.7 cm 470 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 470

Über den Autor

Emilio Morales is the former Director of Marketing for CIMEX, S.A., the largest Cuban company in the retail and wholesale business. Born, raised, and educated in Cuba, he worked there until 2006 before moving to Miami. He holds a B.S. in Computer Science, a Masters in Marketing, and an MBA. Joseph L. Scarpaci is Associate Professor at West Liberty University,and former Professor of Urban Affairs and Planning (1989-2003) in the School of Public and International Affairs at Virginia Tech.