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Nicholas O'Shaughnessy

Marketing the Third Reich

Persuasion, Packaging and Propaganda

Ebook (EPUB Format)

In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other - consumerised politics… Mehr

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Produktdetails


  • ISBN: 978-1-351-66989-4
  • EAN: 9781351669894
  • Produktnummer: 36829975
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2017
  • Seitenangabe: 304 S.
  • Plattform: EPUB
  • Abbildungen: 34 schwarz-weiße Abbildungen, 34 schwarz-weiße Fotos

Über den Autor


Nicholas O'Shaughnessy is Professor of Communication at Queen Mary University of London, UK and latterly director of their Marketing and Communications Group; Visiting Professor in the Department of War Studies at King's College London, and a Quondam Fellow of Hughes Hall Cambridge. He has written and edited numerous books on commercial and political persuasion, including Politics and Propaganda; Weapons of Mass Seduction and most recently Selling Hitler: Propaganda and the Nazi Brand.

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