Marketing for Services
Theoretical Aspects and Practical Examples of European Low Fare Airlines
Revision with unchanged content. In the recent years, a growing economic importance of services could be observed. The share of people working in the service sector has grown to more than 60% in nearly all western countries. One practical example for the growing importance of services is the European aviation industry. Formerly exclusively dominated by a small number of state-aided airlines embedded in a system of national regulations, the liberalisation of the industry during the 1990s was the starting point for a new era in the aviation industry. This study will describe the special characteristics of services and the requirements for marke…
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Produktdetails
Weitere Autoren: Klein, Andreas / Stiel, Kathrin
- ISBN: 978-3-639-45303-4
- EAN: 9783639453034
- Produktnummer: 36365389
- Verlag: AV Akademikerverlag
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 88 S.
- Masse: H22.0 cm x B15.0 cm x D0.5 cm 149 g
- Abbildungen: Paperback
- Gewicht: 149
Über den Autor
Julian Brands studied Economics at the University of Applied Sciences for Economics and Management (Fachhochschule für Oekonomie und Management - FOM) in Essen, Germany. Andreas Klein graduated as a Bachelor of Economics from the University of Applied Sciences for Economics and Management in Essen, Germany. Kathrin Stiel studied Economics at the University of Applied Sciences for Economics and Management (FOM) in Essen, Germany, from 2003 to 2006.
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