Marketing for Hospitality and Tourism, eBook, Global Edition
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.
CHF 68.35
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Produktdetails
Weitere Autoren: Bowen, John T. / Makens, James / Baloglu, Seyhmus
- ISBN: 978-1-292-36352-3
- EAN: 9781292363523
- Produktnummer: 36792007
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Plattform: PDF
- Masse: 26'427 KB
- Auflage: 8. Auflage
Über den Autor
131848904
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