Patrick E. (Hrsg.) Murphy

Marketing and the Common Good

Essays from Notre Dame on Societal Impact

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Produktdetails

Weitere Autoren: Sherry Jr., John F. (Hrsg.)

ISBN: 978-0-415-82883-3
EAN: 9780415828833
Produktnummer: 21873578
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2014
Seitenangabe: 352 S.
Masse: H23.4 cm x B15.6 cm 650 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 650

Über den Autor

Patrick E. Murphy is Professor of Marketing at the Mendoza Business School, Notre Dame University, USA. Patrick specializes in marketing and business ethics issues and his recent work has focused on normative perspectives for ethical and socially responsible marketing, distributive justice as it relates to marketing decision making, emerging ethical concerns in advertising, stakeholder theory, and marketing as well as ethics and corporate social responsibility for marketing in a global marketplaceJohn F. Sherry, Jr. is Herrick Professor of Marketing and Chairman of the Department at the Mendoza Business School, Notre Dame University, USA. John is an anthropologist who studies the sociocultural and symbolic dimensions of consumption, and the cultural ecology of marketing. His recent work has focused on experiential retailing, holistic branding, and consumption aesthetics. Among his current project is a study of the social rituals involved in tailgating during football games