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Richard George

Marketing Tourism and Hospitality

Concepts and Cases

Buch

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing p… Mehr

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Produktdetails


  • ISBN: 978-3-030-64110-8
  • EAN: 9783030641108
  • Produktnummer: 35846674
  • Verlag: Springer Nature EN
  • Sprache: Englisch
  • Erscheinungsjahr: 2021
  • Seitenangabe: 500 S.
  • Masse: 1 Ex.; H25.4 cm x B17.8 cm 986 g
  • Auflage: 1st ed. 2021
  • Abbildungen: Book; schwarz-weiss Illustrationen, farbige Illustrationen, Tabellen, farbig
  • Gewicht: 986

Über den Autor


Richard George is a senior lecturer at ICON College of Technology & Management/Falmouth University in the UK. He was formerly Associate Professor of Marketing at the University of Cape Town (UCT) and Director of the Tourism Research Unit at UCT. His research interests include safety and security issues and consumer behaviour in the travel and tourism industry. He holds a PhD in Marketing from UCT, South Africa. 

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