Karl Moore

Marketing: The Basics

Buch

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

CHF 120.00

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Produktdetails

Weitere Autoren: Pareek, Niketh

ISBN: 978-0-415-77899-2
EAN: 9780415778992
Produktnummer: 23095119
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2009
Seitenangabe: 256 S.
Masse: H19.8 cm x B12.9 cm 630 g
Auflage: 2. A.
Abbildungen: Farb., s/w. Abb.
Gewicht: 630

Über den Autor

Karl Moore is an Associate Professor in the Factulity of Management at McGill University and Associate Fellow at Templeton College, Oxford. He has been identified as being among a group of the 'world's greatest business thinkers' in Business Strategy Review (Winter, 2005). Niketh Pareek is a journalist and management consultant specializing in online business strategy and digital marketing. His articles and commentary have appeared in several national and local Canadian newspapers, including The Globe and Mail, The National Post, The Hill Times, and The Montreal Gazette.