R. Vettriselvan

Marketing Strategies for Self Help Group Women Entrepreneurs

Buch

Indian Government supports women to start up the entrepreneurial activities in the name of different schemes and programmes for their empowerment. Mushroom growth of Self Help Groups in India supporting the Women to start up their entrepreneurial ventures. This entrepreneurial ventures increases the confidence level and boost up the economic status of the Indian women. Women were start their business based on the available resources in their locality. Women entrepreneurs facing many problems to market their goods and services in the name of gender.This book details the issues and problems faced by the Women Entrepreneurs belongs to the Self H… Mehr

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Produktdetails

Weitere Autoren: Dhanalakshmi, V.

ISBN: 978-3-659-69558-2
EAN: 9783659695582
Produktnummer: 37436331
Verlag: LAP Lambert Academic Publishing
Sprache: Englisch
Erscheinungsjahr: 2015
Seitenangabe: 144 S.
Masse: H22.0 cm x B15.0 cm x D0.9 cm 233 g
Abbildungen: Paperback
Gewicht: 233

Über den Autor

Dr.R.Vettriselvan specialized in finance,marketing and HRM published 2 books and 30 articles and won the best paper writer and presenter awards.Miss.V.Dhanalakshmi completed MBA and M.Phil. in Management Studies published 5 articles in reputed journals specialized in HRM and Marketing.