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Malcolm McDonald

Marketing Plans

How to prepare them, how to use them

Ebook (PDF Format)

At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan. In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explain… Mehr

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Produktdetails


  • ISBN: 978-0-08-056956-7
  • EAN: 9780080569567
  • Produktnummer: 36177870
  • Verlag: Elsevier Science & Techn.
  • Sprache: Englisch
  • Erscheinungsjahr: 1999
  • Seitenangabe: 578 S.
  • Plattform: PDF
  • Auflage: 4. Auflage

Über den Autor


MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.

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