Marketing Planning
The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. In this new edition key are…
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Produktdetails
- ISBN: 978-0-07-712713-8
- EAN: 9780077127138
- Produktnummer: 6951019
- Verlag: McGraw-Hill Education - Europe
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 400 S.
- Masse: H24.6 cm x B19.2 cm x D2.5 cm 900 g
- Auflage: 2 ed
- Gewicht: 900
- Sonstiges: Professional & Vocational
Über den Autor
Svend Hollensen is an Associate Professor in Marketing at the University of Southern Denmark
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