Marketing Planning Guide, Second Edition
This newly revised book presents systematic approaches to developing marketing plans for products, services, and other situations. Philosophically sound and practically oriented, Marketing Planning Guide, Second Edition examines principles and their applications to provide a complete understanding of the marketing planning process. All aspects of marketing planning, including situation analysis, objectives, strategy, control, and implementation are thoroughly treated. Worksheets at the end of each chapter guide you in creating your own plan--once all the worksheets are completed you will have roughed out a complete marketing plan. Marketing P…
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Produktdetails
Weitere Autoren: Loudon, David L. / Wrenn, Bruce / Warren, William E.
- ISBN: 978-1-00-052508-3
- EAN: 9781000525083
- Produktnummer: 37697952
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 382 S.
- Plattform: PDF
- Auflage: 2. Auflage
Über den Autor
Robert E. Stevens, David L. Loudon, Bruce Wrenn, William E. Warren
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