Marketing Opportunities and Challenges in a Changing Global Marketplace
Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book exp…
Mehr
CHF 211.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
Weitere Autoren: Krey, Nina (Hrsg.) / Pantoja, Felipe (Hrsg.)
- ISBN: 978-3-030-39167-6
- EAN: 9783030391676
- Produktnummer: 36787777
- Verlag: Springer International Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 724 S.
- Masse: H23.5 cm x B15.5 cm x D3.8 cm 1'077 g
- Auflage: 1st ed. 2020
- Abbildungen: Paperback
- Gewicht: 1077
7 weitere Werke von Shuang (Hrsg.) Wu:
Bewertungen
Anmelden