Marketing Navigation
How to keep your marketing plan on course to implementation success
Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. it proposes a practical marketing navigation system to help businesses ensure their plan identifies risks and delivers targets.
CHF 59.50
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Produktdetails
Weitere Autoren: Erickson, Steve (Vice President Strategic Marketing for Parker Hannifin Corporation, Cleveland, Ohio, Parker Hannifin Corporation) / McDonald, Malcolm
- ISBN: 978-1-908999-24-5
- EAN: 9781908999245
- Produktnummer: 33449138
- Verlag: Goodfellow Publishers Limited
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 256 S.
- Masse: H24.6 cm x B18.9 cm x D0.0 cm
- Abbildungen: Figures
- Sonstiges: Professional & Vocational
1 weiteres Werk von Edmund (Director and co-founder of Market2win Ltd) Bradford:
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