Marketing Management
A Strategic Framework and Tools for Success
Like a powerful magnet, the concepts outlined in Marketing Management: A Strategic Framework and Tools for Success can be used to attract new customers and bring existing customers closer to your brand. The authors balance academic insight with practical application to emphasize the strategic process and the fundamental tools required to deliver effective marketing management.This book is divided into two distinct sections. The first section introduces core concepts and examines the three stages of the Strategic Marketing Framework: situation analysis, strategy formulation, and marketing execution. The second section of the book is comprised…
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Produktdetails
Weitere Autoren: Matzler, Kurt / Mooradian, Todd
- ISBN: 978-1-79357-421-3
- EAN: 9781793574213
- Produktnummer: 38544598
- Verlag: Cognella Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Seitenangabe: 392 S.
- Masse: H25.4 cm x B20.3 cm x D2.1 cm 838 g
- Abbildungen: Paperback
- Gewicht: 838
Über den Autor
Dawn Edmiston is the clinical professor of marketing at William & Mary's Raymond A. Mason School of Business. She holds doctorates in management and education from the University of Maryland and William & Mary, respectively.
1 weiteres Werk von Dawn Edmiston:
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