Marketing Management
Marketing Perspective, Branding, Positioning
Faustino Taderera, the celebrity and towering figure, is one of the finest International Business and Marketing brains in the world today and one of the most published business academics, icons and gurus nicknamed, The Tom Peters of Zimbabwe, Africa and the Middle East. His students call him, The Rumbler, the Caterpillar, the Rollercoaster and King Solomon. This book, Marketing Management, his 41st book, is a breakthrough and unique companion for marketing students, professors and practitioners and has a lot of breakthrough research papers by the author and others. It is now accepted worldwide that good marketing management is o…
Mehr
CHF 107.00
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V105:
Folgt in ca. 15 Arbeitstagen
Produktdetails
- ISBN: 978-3-8383-8401-6
- EAN: 9783838384016
- Produktnummer: 37659052
- Verlag: LAP Lambert Academic Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 640 S.
- Masse: H22.0 cm x B15.0 cm x D3.8 cm 971 g
- Abbildungen: Paperback
- Gewicht: 971
Über den Autor
Faustino Taderera read for an MBA degree at Buckinghamshire Chilterns University College, UK and then registered for a PhD in Business Administration at the government run Asia E-University in Malaysia in 2009 from SMC in Switzerland. Professor FT as he is affectionately known by friends/acquaintances, is a prolific, talented writer.
86 weitere Werke von Faustino Taderera:
Bewertungen
Anmelden