Marketing Management, eBook, Global Edition
Forundergraduate and graduate courses in marketing management. Thegold standard for today's marketing management studentThe world of marketing is changing every day - and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlinedorganization of th…
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Produktdetails
Weitere Autoren: Keller, Kevin Lane
- ISBN: 978-1-292-40510-0
- EAN: 9781292405100
- Produktnummer: 38001468
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Plattform: PDF
- Auflage: 16. Auflage
Über den Autor
141291781
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