Marketing Management: An International Perspective
Case Studies
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level.Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tuto…
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Produktdetails
Weitere Autoren: Kashani, Kamran
- ISBN: 978-1-349-27529-8
- EAN: 9781349275298
- Produktnummer: 37847669
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 1999
- Seitenangabe: 512 S.
- Plattform: PDF
Über den Autor
DOMINIQUE TURPIN is Professor of Marketing at IMD (International Institute for Management Development, Switzerland.)
4 weitere Werke von Dominique Turpin:
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