Marketing Health Care Into the Twenty-First Century
The Changing Dynamic
Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organization, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry; a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care.
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Produktdetails
Weitere Autoren: Vitberg, Alan K
- ISBN: 978-1-56024-979-5
- EAN: 9781560249795
- Produktnummer: 23217665
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 1996
- Seitenangabe: 206 S.
- Masse: H21.6 cm x B15.6 cm 540 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 540
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