Jerry Yudelson
Marketing Green Buildings
Guide for Engineering, Construction and Architecture
Buch
Engineers, architects, and contractors who want to expand their involvement in the green buildings market need a firm grounding in marketing strategies and tactics being used most successfully in this growing field. Marketing Green Buildings: Guide for Engineering, Construction & Architecture provides an effective tool for professional green building enthusiasts and advocates presenting green design features, sustainable strategies, and new products to potential green building clients It presents clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date infor…
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Beschreibung
Engineers, architects, and contractors who want to expand their involvement in the green buildings market need a firm grounding in marketing strategies and tactics being used most successfully in this growing field. Marketing Green Buildings: Guide for Engineering, Construction & Architecture provides an effective tool for professional green building enthusiasts and advocates presenting green design features, sustainable strategies, and new products to potential green building clients It presents clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED in green building projects.
CHF 180.00
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Produktdetails
- ISBN: 978-0-8493-9381-5
- EAN: 9780849393815
- Produktnummer: 23411135
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 262 S.
- Masse: H22.9 cm x B15.2 cm 640 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 640
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