Marketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas
Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action.As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick.40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence su…
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Produktdetails
- ISBN: 978-1-4081-5721-3
- EAN: 9781408157213
- Produktnummer: 23989201
- Verlag: A & C Black Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 208 S.
- Masse: H19.5 cm x B12.6 cm x D1.8 cm 171 g
- Auflage: New
- Gewicht: 171
Über den Autor
Kevin Duncan
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