Marketing Case Study Tesla
Seminar paper from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, International School of Management, Campus Munich, language: English, abstract: As the number of publications referring to Tesla increased formidable during the last years, it is a highly discussed automotive brand, which is becoming more and more important. In August 2017, the Bernstein Research Institute published a study dealing with brand enjoyment and service experiences of 286 Tesla owners, which resulted in a fanatical brand loyalty autonomous of the region the participants lived in.Th…
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Produktdetails
- ISBN: 978-3-668-70621-7
- EAN: 9783668706217
- Produktnummer: 27641343
- Verlag: Grin Verlag
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 24 S.
- Masse: H21.0 cm x B14.8 cm x D0.2 cm 49 g
- Abbildungen: Paperback
- Gewicht: 49
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