Marketing: An Introduction, Global Edition
For undergraduate principles of marketing courses.This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highli…
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Produktdetails
Weitere Autoren: Armstrong, Gary / Kotler, Philip
- ISBN: 978-1-292-29486-5
- EAN: 9781292294865
- Produktnummer: 30604155
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 680 S.
- Masse: H27.7 cm x B21.5 cm x D2.4 cm 1'336 g
- Auflage: 14. A.
- Gewicht: 1336
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