Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found and outline forty specific marketbusting moves. In addition, they provide practical tools and checklists to help leaders determine the best move to use in a given situation.
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Produktdetails
Weitere Autoren: MacMillan, Ian C.
- ISBN: 978-1-59139-123-4
- EAN: 9781591391234
- Produktnummer: 1015453
- Verlag: Harvard Business Review Pr
- Sprache: Englisch
- Erscheinungsjahr: 2005
- Seitenangabe: 264 S.
- Masse: H24.3 cm x B16.4 cm x D2.6 cm 590 g
- Gewicht: 590
Über den Autor
Rita Gunther McGrath is an Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Fred Sullivan Professor of Management at the University of Pennsylvania's Wharton School. They are coauthors of The Entrepreneurial Mindset (HBS Press, 2000).
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