Market Opportunity Analysis
Text and Cases
Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.
CHF 170.00
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Produktdetails
Weitere Autoren: Loudon, David L / Sherwood, Philip K / Dunn, John Paul
- ISBN: 978-0-7890-2418-3
- EAN: 9780789024183
- Produktnummer: 23363296
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 276 S.
- Masse: H21.7 cm x B16.0 cm x D2.0 cm 522 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 522
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