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Mareike Heinzen

Managing efficiency and innovation in continuous product development

How to be efficient and innovative at the same time

Buch

Customers demand ever more rapidly innovative products with high quality and at low prices: A combination of innovation and efficiency that seems to be paradoxical. This research looks for a product development (PD) process that covers both, explorative and exploitative capabilities. Thus, the terminology of continuous product development (CPD) has been brought to life. The basic concept of CPD is a continuous cycle of Plan, Do, Check, and Act (PDCA) activities varying existing products since their first physical appearance. New features are mostly driven by incremental changes due to time, quality and price. However, what happens, if a new i… Mehr

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Produktdetails


  • ISBN: 978-3-8381-2264-9
  • EAN: 9783838122649
  • Produktnummer: 37603080
  • Verlag: Südwestdeutscher Verlag für Hochschulschriften
  • Sprache: Englisch
  • Erscheinungsjahr: 2011
  • Seitenangabe: 320 S.
  • Masse: H22.0 cm x B15.0 cm x D1.9 cm 495 g
  • Abbildungen: Paperback
  • Gewicht: 495

Über den Autor


Dr. Mareike Heinzen works as a lecturer and researcher at the Chair of Technology and Innovation Management at ETH Zurich. Her research interests are innovation and efficiency in product development and other business processes. Prior to her appointment, she gained professional experience at Daimler AG in the US, Thailand and Germany.

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