Managing Marketing Information (RLE Marketing)
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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Produktdetails
Weitere Autoren: Evans, Martin
- ISBN: 978-1-138-79314-9
- EAN: 9781138793149
- Produktnummer: 15983519
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 238 S.
- Masse: H23.4 cm x B15.6 cm 610 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 610
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