Managing Global Innovation
Uncovering the Secrets of Future Competitiveness
Based on empirical research from over 240 interviews, the authors present new concepts and trends in global R&D management. Case studies from 18 best-practice companies give detailed answers to the most pressing challenges for mastering international innovation.
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Produktdetails
Weitere Autoren: Gassmann, Oliver / Zedtwitz, Maximilian von
- ISBN: 978-3-662-03895-6
- EAN: 9783662038956
- Produktnummer: 37300065
- Verlag: Springer Berlin Heidelberg
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 626 S.
- Plattform: PDF
- Auflage: 1999
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