Managing Global Innovation
Uncovering the Secrets of Future Competitiveness
Based on empirical research of over 240 interviews the authors present new concepts and trends in global R&D management. Case studies from 18 best-practice companies give detailed answers to the most pressing challenges for mastering international innovation....a real tour de force, probably destined to become a standard in this field for some time to come. Professor Jeff Huang, Harvard University A feast of delights... deserves a very wide readership. Phil Gamlen, ICI Technology - Science and Technology Policy Strategy
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Produktdetails
Weitere Autoren: Gassmann, Oliver / Zedtwitz, Maximilian von
- ISBN: 978-3-662-04250-2
- EAN: 9783662042502
- Produktnummer: 37182516
- Verlag: Springer Berlin Heidelberg
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 629 S.
- Plattform: PDF
- Auflage: 2nd ed. 2000
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