Managing External Relations in Higher Education
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Produktdetails
Weitere Autoren: Thomas, Julia
- ISBN: 978-0-335-20790-9
- EAN: 9780335207909
- Produktnummer: 1375121
- Verlag: Open Univ Pr
- Sprache: Englisch
- Erscheinungsjahr: 2001
- Seitenangabe: 170 S.
- Masse: H22.1 cm x B13.8 cm x D2.1 cm 367 g
- Auflage: 2. A.
- Gewicht: 367
Über den Autor
Until recently, Frank Albrighton was Director of External Relations and Development and Julia Thomas was Director of Communications and Alumni Relations at the University of Birmingham. Their responsibilities included publications, media relations, market research, integrated marketing, public relations, lobbying campaigns, WWW, alumni relations, event management, fundraising and a graphic design service. They are now joint principals of Cameron Lloyd, a communications and marketing consultancy that specializes in the education sector, and they continue to act as consultants to the University of Birmingham.
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