Managing Digital Transformation
Understanding the Strategic Process
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Oréal, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementationresearch and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and…
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Produktdetails
Weitere Autoren: Vescovi, Tiziano (Hrsg.) / Checchinato, Francesca (Hrsg.)
- ISBN: 978-1-00-038779-7
- EAN: 9781000387797
- Produktnummer: 36078826
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 296 S.
- Plattform: PDF
- Auflage: 1. Auflage
- Abbildungen: 19 schwarz-weiße Abbildungen, 1 schwarz-weiße Fotos, 18 schwarz-weiße Zeichnungen, 30 schwarz-weiße Tabellen
Über den Autor
Andreas Hinterhuber is Associate Professor of Marketing, Ca' Foscari University of Venice, Italy. Tiziano Vescovi is Full Professor of Strategic Marketing, Ca' Foscari University of Venice, Italy. Francesca Checchinato is Associate Professor of Marketing, Ca' Foscari University of Venice, Italy.
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