Management
The Basics
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management.Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: Business strategy and how to use it to meet goals how successful marketing works how organizations are structured and functionFundamentals of corporate financeHuman resource management's role in the management and development of people the importance of knowledge and culture to managementThis second edition has been updated to take account…
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V212:
Noch nicht erschienen, März 2022
Produktdetails
- ISBN: 978-1-00-054327-8
- EAN: 9781000543278
- Produktnummer: 37628572
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2022
- Plattform: PDF
- Auflage: 2. Auflage
- Abbildungen: 3 schwarz-weiße Abbildungen, 3 schwarz-weiße Fotos
Über den Autor
Morgen Witzel is a lecturer and Fellow of the Exeter Centre for Leadership at The University of Exeter Business School, UK. His recent publications include Post-Pandemic Leadership (edited, Routledge 2022) and A History of Leadership (Routledge 2019).
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