Carolin (Hrsg.) Plewa

Making a Difference Through Marketing

A Quest for Diverse Perspectives

Buch

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implemen… Mehr

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Produktdetails

Weitere Autoren: Conduit, Jodie (Hrsg.)

ISBN: 978-981-10-0462-9
EAN: 9789811004629
Produktnummer: 19928193
Verlag: Springer-Verlag GmbH
Sprache: Englisch
Erscheinungsjahr: 2016
Seitenangabe: 282 S.
Masse: H24.1 cm x B15.9 cm x D2.0 cm 621 g
Abbildungen: Book; 19 farbige Abbildungen, Bibliographie
Gewicht: 621

Über den Autor

Carolin Plewa is Associate Head Research (Marketing and Management) at The University of Adelaide Business School. She has published extensively on university-business collaboration, sponsorship and corporate social responsibility as well as services marketing.Jodie Conduit is a Senior Lecturer at The University of Adelaide Business School, where her research interests focus on interactions between business and customers, customer engagement, marketing strategy, customer insight and services marketing. She has extensive experience as a research consultant with service organisations.