Magnetic Stories
Connect with Customers and Engage Employees with Brand Storytelling
Take control of your brand and your stories for greater success Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you too can create and share stories that stick. Learn how to: define and distinguish your brand stand out from the competition implement brand storytelling effectively strengthen your presence online by sharing magnetic stories make your employe…
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Produktdetails
- ISBN: 978-0-7303-8854-8
- EAN: 9780730388548
- Produktnummer: 35850123
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 208 S.
- Plattform: PDF
- Masse: 2'952 KB
Über den Autor
GABRIELLE DOLAN is a global thought leader on real communication and business storytelling. A highly sought-after international keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world.
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