Made in Korea
Chung Ju Yung and the Rise of Hyundai
Chung Ju Yung rose from poverty to build Hyundai, one of the world's largest and most successful business empires. This book tells his fascinating story and reveals his winning business strategies. 32 photos.
CHF 170.00
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Produktdetails
- ISBN: 978-0-415-92050-6
- EAN: 9780415920506
- Produktnummer: 9319521
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 1998
- Seitenangabe: 332 S.
- Masse: H22.9 cm x B15.2 cm x D2.6 cm 780 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 780
Über den Autor
Richard M. Steers is Professor of Management in the Lundquist College of Business at the University of Oregon. He is the author of Korean Enterprise: The Questfor Globalization (1997) and Chaebol: Korea's NewIndustrial Might (1989).
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