MBA Marketing
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.
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Produktdetails
Weitere Autoren: Kolsaker, Ailsa
- ISBN: 978-1-137-30028-7
- EAN: 9781137300287
- Produktnummer: 37847586
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 544 S.
- Plattform: PDF
- Abbildungen: Bibliographie
Über den Autor
MALCOLM MCDONALD is Professor of Marketing Strategy, Chairman of the Cranfield Marketing Planning Centre and Director of the Institute for Advanced Research in Marketing at the Cranfield University School of Management, UK.
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