Luxury Brand Management in Digital and Sustainable Times
Discover what drives the success and failure of luxury brands in today's disrupted marketsThe newly revised and thoroughly updated Fourth Edition of Luxury Brand Management in Digital and Sustainable Times re-examines the contemporary luxury brand landscape in light of recent technological, social, political and demographic trends and developments. Accomplished luxury professionals and authors Michel Chevalier and Gérald Mazzalovo walk readers through the management, communication, distribution, logistics, and creation aspects of the modern luxury company; and share the insightful lessons they've learned from their multiple and most recent ex…
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Produktdetails
Weitere Autoren: Mazzalovo, Gerald
- ISBN: 978-1-119-70628-1
- EAN: 9781119706281
- Produktnummer: 33663960
- Verlag: John Wiley & Sons Inc
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 544 S.
- Masse: H23.5 cm x B16.6 cm x D3.5 cm 906 g
- Auflage: 4th Edition
- Gewicht: 906
- Sonstiges: Professional & Vocational
Über den Autor
MICHEL CHEVALIER is an expert in luxury brand management and retailing. He was Executive Vice President of Bluebell Asia Ltd, a distributor of luxury brands, operating retail stores in Asia. He also managed the Paco Rabanne perfumes and fashion companies. He is now the president of Parfums Dusita, Paris, and a visiting professor of Luxury Management at HEC Paris and Universita Cattolica di Milano. He is the co-author of Luxury Brand Management (with Gérald Mazzalovo) and Luxury Retail Management (with Michel Gutsatz).GÉRALD MAZZALOVO is a brand expert who has been managing brands for the past 30 years. He has been CEO of brands such as Ferragamo (USA), Loewe, Ungaro, Bally, Clergerie and recently Jim Thompson Thai silk. He is currently a senior research fellow and faculty member at Sasin School of Management of Chulalongkorn University in Bangkok, Thailand. Gérald has taught in universities in France, Italy and Spain and has extensively published books and academic articles on brand management in general.
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