Knowledge Management for Sales and Marketing
A Practitioner's Guide
While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing pr…
Mehr
CHF 79.90
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
Weitere Autoren: Milton, Nick
- ISBN: 978-1-78063-264-3
- EAN: 9781780632643
- Produktnummer: 35984055
- Verlag: Elsevier Science & Techn.
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 196 S.
- Plattform: EPUB
Über den Autor
Tom Young is Chairman of Knoco Ltd. Prior to that Tom was founding member and Principal Coach of BPs Knowledge Management Team and Virtual Teamworking project. His understanding of cultures and industries and how to successfully interact with them, allows him to be equally at home in the Asia Pacific as in Wall Street.
70 weitere Werke von Tom Young:
Readings in the International Relations of Africa
A Practitioner's Guide
A Practitioner's Guide
Ebook (EPUB Format)
CHF 11.60
Knowledge Management for Services, Operations and Manufacturing
A Practitioner's Guide
A Practitioner's Guide
Ebook (PDF Format)
CHF 64.50
Bewertungen
Anmelden