Italian Women's Experiences with American Consumer Culture, 1945-1975
The Italian Mrs. Consumer
This book analyzes the spread of American female consumer culture to Italy and its influence on Italian women in the postwar and Cold War periods, eras marked by the political, economic, social, and cultural battle between the United States and Soviet Union. Focusing on various aspects of this culture-beauty and hygiene products, refrigerators, and department stores, as well as shopping and magazine models-the book examines the reasons for and the methods of American female consumer culture's arrival in Italy, the democratic, consumer capitalist messages its products sought to sell to Italian women, and how Italian women themselves reacted to…
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Produktdetails
- ISBN: 978-3-030-47827-8
- EAN: 9783030478278
- Produktnummer: 36878053
- Verlag: Springer International Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 252 S.
- Masse: H21.0 cm x B14.8 cm x D1.3 cm 331 g
- Auflage: 1st ed. 2020
- Abbildungen: Paperback
- Gewicht: 331
Über den Autor
Jessica L. Harris is currently Visiting Assistant Professor in the History Department of Allegheny College, USA, and will be joining St. John's University as Assistant Professor of History. She is a scholar of Modern Italy, Black Europe, 20th century U.S. and the World, and African American History. Jessica has held fellowships at the University of Toronto, Canada and Oxford University, UK. Her work has appeared in Modern Italy, Imago. Studi di cinema e media, and Carte Italiane.
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