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Joseph Richie

Introduction to Media Production and Marketing

From Concept to Market

Ebook (PDF Format)

This streamlined, step-by-step guide provides students and newcomers in the field of media with an overview of the complete production process, from conceiving of an idea to marketing the final product. Readers will learn what it takes to create a concept, develop it, and then market and sell it. Chapters discuss pitching, producing, marketing visionary concepts, financing, and distributing content. Focused on traditional and non-traditional platforms including social media, websites, and online advertising, this book explores currently evolving media platforms, ideas, and practices and provides examples of how to navigate these unique creati… Mehr

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Produktdetails


Weitere Autoren: Russell, Karen / Vincent, Airielle / Winston, Tameka
  • ISBN: 978-1-00-060656-0
  • EAN: 9781000606560
  • Produktnummer: 38191504
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2022
  • Seitenangabe: 192 S.
  • Plattform: PDF
  • Abbildungen: 48 schwarz-weiße Abbildungen, 48 schwarz-weiße Zeichnungen, 1 schwarz-weiße Tabellen

Über den Autor


Joseph Richie is an Associate Professor in the Department of Communications at Tennessee State University with over 40 years of experience as an independent media producer. Karen Russell is an Assistant Professor of Communications at Tennessee State University with 12 years of experience in television and independent media production. She has worked in higher education for 10 years and is currently completing her Ph.D. in Communication.Dr. Airielle J. Taylor is an Emmy award-winning news producer turned educator, with a combined 10+ years of academic and practical experience in media and marketing. She is currently an Assistant Professor facilitating courses in Integrated Marketing Communications and Journalism at Tennessee State University. Dr. Tameka Winston currently serves as both Department Chair and an award-winning Associate Professor of Communications at Tennessee State University. She is also the creator and Executive Producer for two SiriusXM radio programs. Dr. Winston has over 20 years of higher education experience and has authored several textbooks.

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