Interpreting Consumer Choice
The Behavioural Perspective Model
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Produktdetails
- ISBN: 978-0-415-47760-4
- EAN: 9780415477604
- Produktnummer: 15894777
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Seitenangabe: 186 S.
- Masse: H22.9 cm x B15.2 cm 530 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 530
Über den Autor
Distinguished Research Professor at Cardiff University, Gordon Foxall holds PhDs in industrial economics & business, and in psychology, and a higher doctorate (DSocSc). Author of the critically acclaimed Understanding Consumer Choice and coauthor of the best-selling Consumer Psychology for Marketing, Fellow of the British Psychological Association and the British Academy of Management, he is an Academician of the Academy of Social Science.
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