Interpretation in Social Life, Social Science, and Marketing
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Produktdetails
- ISBN: 978-1-138-99257-3
- EAN: 9781138992573
- Produktnummer: 23400644
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 228 S.
- Masse: H22.9 cm x B15.2 cm 317 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 317
Über den Autor
John O'Shaughnessy is Professor Emeritus at the Graduate School of Business, Columbia University and formerly Senior Associate at the Judge Institute, Cambridge University and is the author or co-author of fourteen books on business topics, including Persuastion in Advertising and The Undermining of Beliefs in the Autonomy and Rationality of Consumers, also published by Routledge.
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