Stefan (Hrsg.) Schmid

Internationalization of Business

Cases on Strategy Formulation and Implementation

Ebook (PDF Format)

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In a… Mehr

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Produktdetails

ISBN: 978-3-319-74089-8
EAN: 9783319740898
Produktnummer: 33477787
Verlag: Springer-Verlag GmbH
Sprache: Englisch
Erscheinungsjahr: 2018
Seitenangabe: 171 S.
Plattform: PDF
Masse: 6'556 KB
Abbildungen: 49 schwarz-weiße und 7 farbige Abbildungen, Bibliographie

Über den Autor

Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.