Christopher Moore

International Retail Marketing

A Case Study Approach

Buch

Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.

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Produktdetails

Weitere Autoren: Bruce, Margaret / Birtwistle, Grete

ISBN: 978-0-7506-5748-8
EAN: 9780750657488
Produktnummer: 21913181
Verlag: Taylor and Francis
Sprache: Englisch
Erscheinungsjahr: 2004
Seitenangabe: 280 S.
Masse: H24.6 cm x B18.9 cm 540 g
Abbildungen: Farb., s/w. Abb.
Gewicht: 540

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