International Case Studies in Tourism Marketing

Gürhan Aktas is Associate Professor at the Department of Tourism Management, School of Business, Dokuz Eylul University, Turkey. He holds a BA degree in Business Administration at Hacettepe University, Turkey, MSc in Tourism Management at University of Surrey, UK and Ph.D. in Tourism Marketing at Bournemouth University, UK. He delivers both undergraduate and postgraduate courses in the fields of destination management, tourism geography and tourism marketing. He has academic publications on crisis management in tourist destinations, visitor attractions and events management. Metin Kozak holds a Ph.D. degree in Tourism from Sheffield Hallam University, UK. He has contributed a wide range of articles in top-tier journals, conference papers in more than 40 countries and over 30 books released by international publishers. He has involved in several national and international research projects, particularly with his partners based in Europe, Asia and the US. He received the EFQM Ph.D. Thesis Award and a few conference paper awards. He acts as the co-editor of Anatolia and members of editorial/review board for many international journals. His research interests entail marketing and consumer behaviour in an interdisciplinary context.