International Business and Tourism
Global Issues, Contemporary Interactions
Explores what is possibly the most unrecognized of international service industries, placing tourism in the context of contemporary globalization and trade in services. This textbook provides fresh perspectives on tourism as a form of international business, and the implications for firms, the state and individuals.
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Produktdetails
Weitere Autoren: Hall, C. Michael (Hrsg.)
- ISBN: 978-0-415-42431-8
- EAN: 9780415424318
- Produktnummer: 23085008
- Verlag: Taylor and Francis
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 290 S.
- Masse: H24.6 cm x B17.4 cm 560 g
- Abbildungen: Farb., s/w. Abb.
- Gewicht: 560
Über den Autor
Tim Coles is University Business Research Fellow and Senior Lecturer in Management in the School of Business and Economics at the University of Exeter, UK, where he is also co-director of the Centre for Tourism Studies. C. Michael Hall is Professor of Marketing in the Department of Management, University of Canterbury, New Zealand; Visiting Professor, Faculty of Organisation and Management, Sheffield Hallam University, UK; and a Docent at the Department of Geography, University of Oulu, Finland. He is also co-editor of the journal Current Issues in Tourism.
9 weitere Werke von Tim (Hrsg.) Coles:
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