International Business Strategy
Rethinking the Foundations of Global Corporate Success
Now in its third edition, this core textbook combines analytical rigour and true managerial insight on the functioning and strategy of large multinational enterprises (MNEs).
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Produktdetails
Weitere Autoren: Lee, I. H. Ian
- ISBN: 978-1-108-73837-8
- EAN: 9781108738378
- Produktnummer: 36057946
- Verlag: Cambridge Academic
- Sprache: Englisch
- Erscheinungsjahr: 2021
- Seitenangabe: 675 S.
- Auflage: 3. A.
Über den Autor
University of Calgary
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